TikTok Partners with Shopify on Social Commerce

On 27th, October, Shopify—the e-commerce platform announced to partner with TikTok. Some of the media in China estimated that the two companies are going to build a social network influencer platform. In fact, according to the information released to the public, their cooperation will mainly focus on advertisement. TikTok and Shopify will work together to provide millions of sellers in Shopify with a simple solution to launch video ads and track their performances in TikTok.

TikTok has already started its live stream monetization long ago. And in China, TikTok is a platform where a large number of influencers promote and sell products to audiences via live stream. It depends on the market whether the cooperation between the two platforms will lead to the influencer marketing mode or not.

Simply speaking, Shopify sellers can launch their video ads in TikTok, and are able to track the buyers’ behavior in the near future.

In the near future, Shopify sellers can download an application called “TikTok Channel App” in Shopify App Store. The sellers select the products they want to promote, choose the commercial ad models, and then create native video ads. After that, their ads will be displayed in TikTok video feed in a video form.

After launching ads, the next step is to track their performance. Reportedly, through the new platform, Shopify sellers could target their buyers based on users’ genders, ages, interested tags, etc. What’s more, advertisers can go on tracking their ad performances.