Launched 3 years ago, "Pokemon Go" is still going strong!

Since its launch in July 2016, Niantic's AR mobile game "Pokémon Go" has still been popular all over the world. Three years have passed, the leading position of "Pokemon Go" in this field is still unshakable. The market research organization, SensorTower, estimates the total turnover of "Pokemon Go" in the global App Store and Google Play has reached USD 2.65 billion in the 3 years after launching.  

Last month, the game once again ushered in a small peak in revenue, with a cumulative total of USD 110 million (approximately CNY 780 million) worldwide. Compared with the USD 76.6 million achieved in August last year, an increase of 44% year-on-year; compared with the USD 63.5 million achieved in July, the month-on-month increase was as high as 76%.

It’s worth mentioning that August 2020 is the 4th in revenue per month in Pokemon Go’s history, only lower than July 2016 (USD 256 million), August 2016 (USD 195 million) and September 2016 (USD 141 million). It can be seen that since its revenue increase in the initial stage,  now "Pokemon Go" again ushered in "reverse growth".

In terms of country and region, for August’s revenue performance, the United States is the largest revenue market for this game, contributing USD 44 million in turnover, accounting for 40%. The Japanese market followed closely behind, contributing USD 34 million, accounting for 31%. However, in terms of the average revenue per download (ARPU) of cumulative revenue, the Japanese market is slightly better, with an ARPU value of up to USD 45. While ARPU in the U.S. market is only USD10.

During August, "Pokémon Go" performed well in the United States and Japan, and it is generating high revenue in the U.S. market. Data shows that this game has consistently ranked within the top 10 best-selling iOS in the United States. While in the Japanese local market, it is not the best, ranking only within the top 20 best-selling iOS in Japan.